I build products that solve complex workflows and scale businesses. This page tracks my work across UX/UI, digital platforms, and visual communication, focusing on systems that ship and results that move metrics.
UX/UI Design
Creative Direction
Strategy
Automotive
Turned a high-ranking site into a high-converting one. Rebuilt the information architecture, redesigned user flows, and directed all new visuals. Increased conversion by 54%, cut bounce rate by 31%, and kept every #1 Google ranking.
Product Design
Development
Nonprofit
Designed and built a donation platform that's processed over $500K+ with a 3-year donor retention rate. Shipped in 4 weeks as a crisis response when hundreds of people wanted to help Ukraine but had no way to give.
Product Design
Research
eCommerce
Automotive
Designed a wholesale portal that scaled ordering beyond phone capacity – 100+ dealerships now self-serve. The program scaled without adding headcount.
Product Design
Development
Community
Shipped a self-sustaining event platform. Researched the landscape, designed for volunteer-run independence, and built a submission workflow that's kept it running for 3+ years on organic submissions
UX/UI Design
Research
Automotive
Designed a mobile-optimized landing page to promote contactless services, addressing health and safety concerns. Enhanced user trust and convenience, leading to increased service adoption during critical periods.
Narrative
Strategy
Defense Tech
Designed the pitch deck that helped secure $1M in funding for a Ukrainian defense tech startup. Translated complex drone technology into a clear narrative that investors could follow.
