A full redesign of TintingChicago.com, the brand's primary revenue site. I led it as the product designer, designing the booking flows, service catalog, and interactive visualizer on top of my own research and information architecture. I also directed the new visual identity and the 3D explainer. Conversion grew 54%.
Designed and built a donation platform in 4 weeks during active crisis response. Over $500K processed, and the first donors are still giving four years later.
A self-serve ordering portal for a wholesale tire distributor moving off phone-based sales. I led it as the product designer, taking it from field research through the data-dense product cards dealers use to order. Over 100 businesses onboarded in six months, with no added support staff.
Shipped a self-sustaining event platform. Researched the landscape, designed for volunteer-run independence, and built a submission workflow that's kept it running for 3+ years on organic submissions
Design System
A token-based design system I built for a new e-commerce platform, spanning login through checkout. Tokens, components, modes documented states.
Designed a mobile-optimized landing page to promote contactless services, addressing health and safety concerns. Enhanced user trust and convenience, leading to increased service adoption during critical periods.
Designed the pitch deck that helped secure $1M in funding for a Ukrainian defense tech startup. Translated complex drone technology into a clear narrative that investors could follow.
Motion Design
Interface motion and interaction design, from transitions and state changes to the small feedback that makes a product respond. It's the detail I most enjoy getting right.
