Taras Vovchuk | Product Designer

United Tires: Contactless Service Landing Page

Designed a contactless service page to keep the business running during the pandemic.

Employer

United Tires

My Roles

UX/UI Designer

Focus Areas

User Research

UI Design

Responsive Design

User Research

UI Design

Responsive Design

Duration

2 weeks

Team

2 people

Project overview

March 2020. COVID-19 shut down normal business. United Tires needed a way to keep serving customers who were afraid to visit a shop — and reassure those who still wanted to come in.

I designed a landing page that introduced contactless service options and addressed customer concerns head-on.

March 2020. COVID-19 shut down normal business. United Tires needed a way to keep serving customers who were afraid to visit a shop — and reassure those who still wanted to come in.

I designed a landing page that introduced contactless service options and addressed customer concerns head-on.

Project goals

Offer contactless alternatives. Give customers options that don't require visiting the shop.

Reassure visitors. For those who still wanted in-store service, communicate safety precautions clearly.

Launch fast. The situation was urgent — we had two weeks.

Research

Using the existing customer email list, we sent a survey asking how people planned to handle car repairs during the pandemic.

Would visit a shop if open

45%

Would prefer contactless options

31%

Not planning any repairs

This told us: serve both audiences. Lead with who still wanted to come in, but don't ignore the 31% who preferred contactless options

From wireframes to final design

Design Desicions

Transparent Pricing

Customer interviews revealed the biggest fear about mobile/pickup service was being overcharged. I put all prices directly on the page — same as in-store rates, visible upfront.

Mobile-First

Analytics showed 63% of traffic came from mobile. The entire page was designed responsive-first.

Form Reassurance

Usability testing showed users hesitated before submitting the booking form. I added "We'll contact you to confirm details" to reduce commitment anxiety, and changed the service dropdown to a text field so users could describe issues in their own words.

Reflection

What I Learned
In a crisis, speed matters more than polish. We shipped in two weeks with a functional page that addressed real customer fears. It wasn't perfect, but it kept the business running.

What I'd Do Differently

Test the booking form earlier. We discovered friction after launch and had to work around it with copy changes because the budget for dev fixes was gone.

Other projects

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Research

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UX/UI Design

Creative Direction

Strategy

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Turned a high-ranking site into a high-converting one. Rebuilt the information architecture, redesigned user flows, and directed all new visuals. Increased conversion by 54%, cut bounce rate by 31%, and kept every #1 Google ranking.

Let’s build together

Have a project in mind or just want to talk design? My inbox is always open.

Resume

Let’s build together

Have a project in mind or just want to talk design? My inbox is always open.

Resume