hi, i'm taras

hi, i'm taras

hi, i'm taras

hi, i'm taras

Product Designer fluent in UX, research, and motion.

Turning complex workflows into products that actually ship.

Product Designer fluent in UX, research, and motion. Turning complex workflows into products that actually ship.

Product Designer fluent in UX, research, and motion. Turning complex workflows into products that actually ship.

Product Designer fluent in UX, research, and motion.

Turning complex workflows into products that actually ship.

Get in touch

Get in touch

Get in touch

LinkedIn

LinkedIn

Resume
Resume
Resume

Selected work

Selected work

Selected work

B2C

UX/UI Design

Creative Direction

Strategy

Tinting Chicago Redesign

Turned a high-ranking site into a high-converting one. Rebuilt the information architecture, redesigned user flows, and directed all new visuals. Increased conversion by 54%, cut bounce rate by 31%, and kept top Google rankings.

Product Design

Research

B2B

Wholesale

United Tires B2B Portal

Designed a wholesale portal that scaled ordering beyond phone capacity – 100+ dealerships now self-serve. The program scaled without adding headcount.

Product Design

Development

Nonprofit

Help Razom Platform

Designed and built a donation platform in 4 weeks during active crisis response — $500K+ processed, 4-year donor retention.

Product Design

Development

Community

CalendAid Event Hub

Shipped a self-sustaining event platform. Researched the landscape, designed for volunteer-run independence, and built a submission workflow that's kept it running for 3+ years on organic submissions

More design works

Motion and production

Motion and production

Motion and production

Motion is a functional tool for solving communication gaps. I apply product logic and leverage my experience in motion design and production to ensure the content drives conversion and builds trust.

Motion is a functional tool for solving communication gaps. I apply product logic and leverage my experience in motion design and production to ensure the content drives conversion and builds trust.

Motion Design

Production

United Tires Paid Social Campaign

Produced 12 ad variations to A/B test hooks and messaging, resulting in over 500K views. The lead performer hit 359K full views. Built the visual templates using typography and product animation, working with marketing and management to align the storyboards and AI voiceovers.


Also directed a brand commercial for the same client – read the case study.

Produced 12 ad variations to A/B test hooks and messaging, resulting in over 500K views. The lead performer hit 359K full views. Built the visual templates using typography and product animation, working with marketing and management to align the storyboards and AI voiceovers.


Also directed a brand commercial for the same client – read the case study.

NADG: Wrapped Reel

Produced the final motion and sound design to capture high-brand energy. Influenced the pacing and adapted the visuals for social formats with tighter cuts.

Produced the final motion and sound design to capture high-brand energy. Influenced the pacing and adapted the visuals for social formats with tighter cuts.

Tylovyky Initiative Fundraiser

Produced a fundraiser promo using kinetic typography and memes to capture attention in fast-moving feeds.

Produced a fundraiser promo using kinetic typography and memes to capture attention in fast-moving feeds.

Help a Hero Nonprofit Campaign

Produced an intro video that reached 10x typical engagement and earned selection for festival presentations.

Produced an intro video that reached 10x typical engagement and earned selection for festival presentations.

More motion works

My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.


Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.

My work lives at the intersection of product design and motion — I care about how things work and how they feel.


Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.

My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.


Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.

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Resume