A full redesign of TintingChicago.com, the brand's primary revenue site. I led it as the product designer, designing the booking flows, service catalog, and interactive visualizer on top of my research and information architecture. I also directed the new visual direction and video explainers. Conversion grew 54%.
Designed and built a donation platform in 4 weeks during active crisis response. Over $500K processed, and the first donors are still giving four years later.
A self-serve ordering portal for a wholesale tire distributor moving off phone-based sales. I led it as the product designer, taking it from field research through the data-dense product dealers use to order. Over 100 businesses onboarded in six months, with no added support staff.
Design System
A token-based design system for a an e-commerce platform, spanning login through checkout. Tokens, components, modes, documented states.
Motion Design
I do motion and interaction design, from transitions and state changes to the small feedback that makes a product respond. It's the detail I most enjoy getting right.
Building AI Tools
I keep building tools for problems I see: an AI-native job-search product with human-in-the-loop control, browser extensions, small automations. Most start as experiments, and some become things I use every day. Building the tool is usually how I come to understand the problem.
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Motion Graphics
Ongoing motion and production work. I animated the Wrapped year-in-review reels, translated new brand book into motion, and built the social-first assets that followed. Kinetic typography, easing, and sound design, concept to final mix.
Campaigns production work
Fundraiser and campaign promos made for fast-moving feeds. Kinetic typography, high-energy cuts, and generative AI where it helped, turned around fast on zero-budget deadlines that still drove real donations.
Brand & Visual Design
Brand identities, presentations, and campaign design. Logo systems, pitch decks, data visualization, layout. The craft side of design, across whatever a brand needs.
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