Hi, I'm Taras
Hi, I'm Taras
Hi, I'm Taras
Product Designer fluent in UX, research, and motion.
Turning complex workflows into products that actually ship.
Product Designer fluent in UX, research, and motion. Turning complex workflows into products that actually ship.
Product Designer fluent in UX, research, and motion.
Turning complex workflows into products that actually ship.
Case Studies
Case Studies
Selected work
Selected work
UX/UI Design
Creative Direction
Strategy
Automotive
Turned a high-ranking site into a high-converting one. Rebuilt the information architecture, redesigned user flows, and directed all new visuals. Increased conversion by 54%, cut bounce rate by 31%, and kept every #1 Google ranking.
Turned a high-ranking site into a high-converting one. Rebuilt the information architecture, redesigned user flows, and directed all new visuals. Increased conversion by 54%, cut bounce rate by 31%, and kept every #1 Google ranking.
Product Design
Development
Nonprofit
Designed and built a donation platform that's processed over $500K+ with a 3-year donor retention rate. Shipped in 4 weeks as a crisis response when hundreds of people wanted to help Ukraine but had no way to give.
Designed and built a donation platform that's processed over $500K+ with a 3-year donor retention rate. Shipped in 4 weeks as a crisis response when hundreds of people wanted to help Ukraine but had no way to give.
Product Design
Research
eCommerce
Automotive
Designed a wholesale portal that scaled ordering beyond phone capacity – 100+ dealerships now self-serve. The program scaled without adding headcount.
Designed a wholesale portal that scaled ordering beyond phone capacity – 100+ dealerships now self-serve. The program scaled without adding headcount.
Product Design
Development
Community
Shipped a self-sustaining event platform. Researched the landscape, designed for volunteer-run independence, and built a submission workflow that's kept it running for 3+ years on organic submissions
Shipped a self-sustaining event platform. Researched the landscape, designed for volunteer-run independence, and built a submission workflow that's kept it running for 3+ years on organic submissions
More design works
Motion & Production
Motion & Production
Motion is a functional tool for solving communication gaps. I apply product logic and leverage my experience in motion design and production to ensure the content drives conversion and builds trust.
Motion is a functional tool for solving communication gaps. I apply product logic and leverage my experience in motion design and production to ensure the content drives conversion and builds trust.
Motion Design
Production
Automotive
United Tires Paid Social Campaign
Produced 12 ad variations to A/B test hooks and messaging, resulting in over 500K views. The lead performer hit 359K full views. Built the visual templates using typography and product animation, working with marketing and management to align the storyboards and AI voiceovers.
Also directed a brand commercial for the same client – read the case study.
Produced 12 ad variations to A/B test hooks and messaging, resulting in over 500K views. The lead performer hit 359K full views. Built the visual templates using typography and product animation, working with marketing and management to align the storyboards and AI voiceovers.
Also directed a brand commercial for the same client – read the case study.
NADG: Wrapped Reel
Produced the final motion and sound design to capture high-brand energy. Influenced the pacing and adapted the visuals for social formats with tighter cuts.
Produced the final motion and sound design to capture high-brand energy. Influenced the pacing and adapted the visuals for social formats with tighter cuts.
Tylovyky Initiative Fundraiser
Produced a fundraiser promo using kinetic typography and memes to capture attention in fast-moving feeds.
Produced a fundraiser promo using kinetic typography and memes to capture attention in fast-moving feeds.
Produced an intro video that reached 10x typical engagement and earned selection for festival presentations.
Produced an intro video that reached 10x typical engagement and earned selection for festival presentations.
More motion works
My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.
Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.
My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.
Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.
My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.
Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.
