United Tires — Product Commercial
United Tires — Product Commercial
United Tires — Product Commercial
Watch on YouTube
Produced a research-driven commercial to build trust with online tire buyers nationwide.
Produced a research-driven commercial to build trust with online tire buyers nationwide.
Client
Client
United Tires
United Tires
My Role
My Role
Director, CinematographerEditor
Director, CinematographerEditor
Focus Areas
Focus Areas
Customer Research
Storyboarding
Filming
Editing & Sound Design
Customer Research
Storyboarding
Filming
Editing & Sound Design
Customer Research
Storyboarding
Filming
Editing & Sound Design
Outcome
Outcome
28K+ YouTube views, featured on all product listings
28K+ YouTube views, featured on all product listings
Project Overview
Project Overview
United Tires is one of the fastest-growing online tire retailers in the US — 95,000+ tires in stock, free nationwide shipping, and multiple warehouse.
But buying tires online, especially used tires, makes people nervous. They can't inspect the product. They don't know if the seller is legitimate. They worry about what happens if something goes wrong.
The goal: create a video that lives on every product listing and answers those concerns before customers bounce.
I handled the entire production — from customer research through final delivery.
United Tires is one of the fastest-growing online tire retailers in the US — 95,000+ tires in stock, free nationwide shipping, and multiple warehouse.
But buying tires online, especially used tires, makes people nervous. They can't inspect the product. They don't know if the seller is legitimate. They worry about what happens if something goes wrong.
The goal: create a video that lives on every product listing and answers those concerns before customers bounce.
I handled the entire production — from customer research through final delivery.
Research
Research
Before scripting, I interviewed recent customers to understand what made them hesitate — and what ultimately convinced them to buy.
Key concerns that shaped the script:
"Is this company legit or a scam?"
"What's the actual quality of used tires?"
"What if something goes wrong with my order?"
The video directly addresses these by showing the real warehouse, real quality inspection process, and real team.
Before scripting, I interviewed recent customers to understand what made them hesitate — and what ultimately convinced them to buy.
Key concerns that shaped the script:
"Is this company legit or a scam?"
"What's the actual quality of used tires?"
"What if something goes wrong with my order?"
The video directly addresses these by showing the real warehouse, real quality inspection process, and real team.
Production
Production
Storyboarding Mapped each scene to a specific customer concern. Every shot had a purpose.
Storyboarding Mapped each scene to a specific customer concern. Every shot had a purpose.
Filming Selected lenses, managed lighting, directed shots. One-person crew.
Editing & Post-Production Cut in DaVinci Resolve and After Effects. Storyboards made editing efficient — I knew exactly what I needed.
Sound Design Hired voiceover actor, selected music, mixed audio to support the narrative.
Filming Selected lenses, managed lighting, directed shots. One-person crew.
Editing & Post-Production Cut in DaVinci Resolve and After Effects. Storyboards made editing efficient — I knew exactly what I needed.
Sound Design Hired voiceover actor, selected music, mixed audio to support the narrative.
Results
Results
28K+
28K+
YouTube views
YouTube views
Every listing
Every listing
Featured on website product pages and eBay
Featured on website product pages and eBay
3 years
3 years
Still running as primary listings video
Still running as primary listings video
First ad
First ad
The business's first professional commercial
The business's first professional commercial
Watch full ad on YouTube
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