In this project, I took on the ambitious role of a one-person production team to create a video for United Tires. The goal was to feature this video on every product listing of their website, aiming to reassure hesitant customers. From initial planning to the final cut, I was responsible for every step of the process, demonstrating my versatility and dedication to delivering a high-quality product.
Planning & Storyboarding
The project began with in-depth research and interviews aimed at uncovering the main problems our customers faced. I conducted surveys and carefully analyzed interviews with our target audience, gaining insights into their needs and fears. This research laid the groundwork for the commercial’s script, ensuring it truly resonated with the audience and tackled their key concerns.
Now I was ready to move on to planning and storyboarding. Collaborating closely with the client, we pinpointed their vision and goals for the commercial. Through detailed storyboards, I meticulously mapped out each scene to create a clear and compelling narrative that effectively communicated the brand’s message and solutions.
Filming
With everything in place, I was ready to begin the filming process. I carefully selected the lenses, managed the lighting, and directed each shot according to the storyboards.
Editing & Post-Production
The editing phase required meticulous attention to detail. But thanks to the detailed storyboards, the editing phase was streamlined and efficient. I followed the storyboard closely, selecting the best takes to ensure a smooth and convincing final product. T0 bring story to life I used Da Vinci Resilve and Adobe After Effects.
Sound Design
Sound is a critical component of any video. I handled all aspects of sound design, from hiring voiceover actor to selecting background music and adding and editing sound effects. The result was a rich audio experience that enhanced the visual storytelling and reinforced the brand’s message.
Final Delivery
After rigorous revisions and client feedback, I delivered the final video. The end product was a polished, professional video that exceeded the client’s expectations and effectively reassured potential customers by addressing their key concerns.
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