Help a Hero is a nonprofit organization dedicated to supporting Ukraine’s defenders by providing essential aid, equipment, and supplies. Their mission includes delivering tactical gear, medical supplies, and logistical support to those defending Ukraine's freedom.
For this project, Help a Hero needed a compelling introduction video to raise awareness, build trust, and inspire donations. The video is designed to clearly communicate the nonprofit’s mission, highlight their impact, and motivate action.
My Role
✔ Script Editing & Storyboarding
✔ Motion Design & Visual Storytelling
✔ Video Editing & Post-Production
✔ Voiceover Recording & Sound Design
💡 Time Constraints:
The project had a tight deadline, so I focused on high-impact visuals and efficient editing workflows.
I create simple design in Figma to later transfer then to After Effect and know exactly how to animate them.
🎙 Voiceover Limitations:
With no professional narrator available, I recorded the voiceover myself—learning how to clean and enhance audio to ensure professional quality. This was my first experience with Ableton, but I leaned how to use it and was able to provide high quality result.
🎧 Sound Design & SFX:
Crafting the right mix of sound effects was essential for reinforcing the impact of the video. The SFX helped make transitions feel smoother and more natural, while also heightening the anticipation of key actions. By carefully layering sound, I was able to make each moment more impactful and immersive.
🎞 After Effects Complexities:
Certain motion graphics required advanced techniques I wasn’t familiar with, but through research, I quickly problem-solved and executed them effectively.
Here's the view of the layers and compositions I've been working with.
📱 Social Media Ready:
Designed in a vertical format with captions so it’s engaging even without sound.
📽 Offline Presentations:
Integrated key messaging into visuals so the video is effective in meetings, conferences, and donor events without requiring additional explanation.
Impact & Results
🔥 Highest engagement yet
This video outperformed all previous nonprofit videos in terms of reach, comments, and interaction.
💬 Stronger community response
Viewers resonated with the message, leading to meaningful discussions in the comments.
💰 Increased donor trust
By showcasing real impact and simplifying the mission, the video strengthened confidence in the nonprofit’s work.
Final Thoughts
This project reinforced the power of clear storytelling, strategic motion design, and authentic content in nonprofit advocacy. By making the message visually engaging and emotionally compelling, we helped Help a Hero connect with new supporters and deepen trust with existing ones.
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