Research analysis
User journeys
Low-fidelity wireframes and prototypes
High-fidelity designs
Usability testing
Regular stakeholder presentations
United Tires
4 month
4 people
I helped to shape the shopping experience and created the design of United Tires’s new eCommerce website for wholesalers
As United Tires specializes in used tires sales and they were expending to a wholesale business they needed a way for their customers to select the tires based on the level of repair as well as more to create intuitive and visually pleasing UI for placing and tracking the orders.
Create a better way for users to select tires based on the level of repair
Personalize the discounts and create a loyalty program for returning customers
Create a seamless ordering experience between different platforms
Provide a user with all necessary information about a tire right away
1. Gather the data on the current ordering experience from customers and staff with a focus on both long term and short term states as well as learning business needs.
2. Analyze the results
3. Create wireframes and initial prototypes
4. Test the prototype and analyze the findings
5. Design the UI and handoff for development
6. Keep doing user testing again, analyzing the results, and making changes accordingly.
By analyzing the data I discovered that existing users could be devided in 2 categories.
Always look for the best discount and need almost the same quantity and same (most popular in the area) tire sizes every couple of months.
As the company wanted to scale and include more businesses in the program I conducted 12 1:1 interviews with potential customers in an attempt to identify what are they looking for in a business to start working with it.
Following our customer interviews, I synthesized the findings and was able to categorize customer needs and create personas that were presented and discussed with the business owners.
All of the businesses who were interested in used tires needed to know the following information right away
Level of repair
Tread Depth
Price
Warranty
Following our customer interviews, I synthesized the findings and was able to categorize customer needs and create personas that were presented and discussed with the business owners.
All of the businesses who were interested in used tires needed to know the following information right away
All of the aforementioned needs were implemented to be easily noticeable on a page to make the search and ordering process faster while also allowing more flexibility of mixing and matching the tires of the same size and brand but with different tread depth.
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