Norda Dynamics — Investor Pitch Deck
Norda Dynamics develops autonomous software that allows drones to operate without GPS in combat zones. I was brought in to design their primary investor pitch deck. My role involved restructuring their technical data into a cohesive business narrative, developing a high-contrast visual identity suitable for defense tech, and producing the final 17-slide presentation for their $1M fundraising round.
Project overview
The Goal: Raise $1M to scale autonomous drone operations.
The Challenge: Explain invisible "anti-jamming" technology to non-technical investors.
The Solution: A high-contrast visual language that mimics industrial warning systems and heads-up displays (HUDs).
Framing the problem
Designing for clarity
In defense tech, clarity is survival. I avoided standard corporate aesthetics and opted for a "Signal Yellow" palette to cut through the noise.
The Solution: Highlighting the physical module to show it works with any drone.
The Roadmap: Breaking the tech down into clear "Phase 1" (Active) and "Phase 2" (Future) to show scalability.
Visualizing the opportunity
Investors need to scan complex metrics in seconds. I translated spreadsheets into a modular grid system:
Market: Nested cards visualize the realistic market share.
Traction: The "Hockey Stick" graph uses partner logos as social proof.
Competition: A clear split-screen layout positions Norda as the only "Universal" solution.
The Ask: Stripping away complexity to state the $1M goal clearly.
The Result
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