Designed the pitch deck that helped close a $1M funding round for Ukrainian defense tech.
Client
Norda Dynamics
My Role
Pitch Deck Designer
Focus Areas
Narrative Structure
Data Visualization
Visual Identity
Outcome
$1M raised (September 2025)
Project overview
Norda Dynamics develops autonomous software that allows drones to operate without GPS in combat zones. I was brought in to design their primary investor pitch deck.
My role went beyond visual design — I worked closely with the founders to translate dense technical language into a clear business narrative. This meant constant back-and-forth: simplifying jargon, restructuring the story, and defending clarity over complexity.
The final deliverable: a 17-slide presentation for their $1M fundraising round.
The Challenge
The Goal
Raise $1M to scale autonomous drone operations.
The Problem
Explain invisible technology to non-technical investors.
The Solution
A high-contrast visual language that mimics industrial warning systems and heads-up displays.
Framing the problem
Designing for clarity
In defense tech, clarity is survival. I avoided standard corporate aesthetics and opted for a "Signal Yellow" palette to cut through noise.
The Solution: Highlighting the physical module to show it works with any drone.
The Roadmap: Breaking the tech into clear "Phase 1" (Active) and "Phase 2" (Future) to show scalability.
Visualizing the opportunity
Investors need to scan complex metrics in seconds. I translated spreadsheets into a modular grid system:
Market: Nested cards visualize the realistic market share.
Traction: The "Hockey Stick" graph uses partner logos as social proof.
Competition: A clear split-screen layout positions Norda as the only "Universal" solution.
The Ask: Stripping away complexity to state the $1M goal clearly.
The Result
✅ The deck helped close a $1M funding round in September 2025.
The deck helped close a $1M funding round in September 2025. Investors included Varangians (Sweden), Angel One, MITS Capital, United Angels Network, and Unpopular VC (US).
I've since designed additional pitch decks for Norda Dynamics that helped secure $1.5M in grants. Those presentations are confidential.
Projected 2025 revenue: $1.4M — up from $250K in 2024.
Total funding raised with my presentations: $2.5M.
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