Hi, I'm Taras

Hi, I'm Taras

Hi, I'm Taras

Product Designer fluent in UX, research, and motion.

Turning complex workflows into products that actually ship.

Case Studies

Case Studies

Selected work

Case Studies

Tinting Chicago Redesign

Turned a high-ranking site into a high-converting one. Rebuilt the information architecture, redesigned user flows, and directed all new visuals. Increased conversion by 54%, cut bounce rate by 31%, and kept every #1 Google ranking.

Help Razom Platform

Designed and built a donation platform that's processed over $500K+ with a 3-year donor retention rate. Shipped in 4 weeks as a crisis response when hundreds of people wanted to help Ukraine but had no way to give.

United Tires B2b Portal

Designed a wholesale portal that scaled ordering beyond phone capacity – 100+ dealerships now self-serve. The program scaled without adding headcount.

CalendAid Event Hub

Designed and built the go-to event hub for Chicago's Ukrainian community. People kept missing rallies and fundraisers because they simply didn't know about them — now there's one place to check what's happening this weekend.

Motion & Production

Motion & Production

Motion is a functional tool for solving communication gaps. I apply product logic and leverage my experience in motion design and production to ensure the content drives conversion and builds trust.

Motion is a functional tool for solving communication gaps. I apply product logic and leverage my experience in motion design and production to ensure the content drives conversion and builds trust.

United Tires Paid Social Campaign

Produced 12 ad variations to A/B test hooks and messaging, resulting in over 500K views. The lead performer hit 359K full views. I built the visual templates using typography and product animation, working with marketing and management to align the storyboards and AI voiceovers.


I also directed a brand commercial for the same client – read the case study.

NADG: Wrapped Reel

Produced the final motion and sound design to capture high-brand energy. Influenced the pacing and adapted the visuals for social formats with tighter cuts.

Tylovyky Initiative Fundraiser

Produced a fundraiser promo using kinetic typography and memes to capture attention in fast-moving feeds.

Help a Hero Nonprofit Campaign

Produced an intro video that reached 10x typical engagement and earned selection for festival presentations.

All motion work

My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.


Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.

My perspective is shaped by 8 years at a high-growth company, where I wore many hats to help scale a local operation into a national market leader.


Off the clock, you'll find me behind a camera lens, experimenting with new recipes, or volunteering in the community. I believe that staying curious about the world is the best way to fuel creative problem-solving.

Product Design

Motion & Production

Get in touch

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